After experiencing widespread accessibility issues, Twitter has launched a new version of its web app, TweetDeck. The company has also announced that in 30 days, users will need to be verified in order to access TweetDeck. This means that only Twitter Blue subscribers, verified organizations and individuals who have been gifted verification by Twitter will be able to use the platform.
1. The Importance of User Verification:
User verification has become increasingly crucial in today's digital landscape. With the rise of fake accounts bots and malicious actors platforms like Twitter are taking measures to ensure that genuine users have a more secure and authentic experience. By restricting access to TweetDeck to verified users the company aims to strengthen the platform's overall integrity.
2. Impact on Businesses: Businesses that utilize TweetDeck as part of their social media strategy will also need to adapt to this change. Verified accounts associated with businesses can continue to leverage the power of TweetDeck for managing customer interactions, monitoring brand mentions and analyzing campaign performance.
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